"He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery."
Despite the overload of social networks, Internet search capabilities, cellular technology and new media, it's becoming harder and harder for brands to market themselves. You can't blame consumers. It's hard to hear over the ubiquitous din, even harder to focus.
So how do you reach them, then? By making a direct and memorable personal introduction. It's not good enough to tell people how great you are, you have to show them. Experiences last.
Bands don't dream of record deals anymore. They build themselves into stars through Web sites, streaming video, constant gigging and building enormous follower counts through social media.
Artists don't wait for you to come to their gallery. They put their work online with targeted keyword buys and take their work out into the world decorating countless kindred restaurants, coffee shops and bars.
Fashion designers, chefs, venues and zines. They all have to start somewhere, and all need to make an impact to get anywhere.
Making an impact. That's where I come in.